Retro Brand Identity for Health & Wellness
Wellness with a warm glow.
Sunvale is a calm, trustworthy health & wellness brand inspired by the warm, reassuring palettes of the 1970s and 80s. Our identity blends soft, earthy colors and rounded forms to evoke nostalgia while prioritizing clarity and care. Designed to feel familiar and reliable, Sunvale comforts users and invites long-term wellbeing.
Color palette
- Burnt Saffron (#d9822b)
- Avocado Leaf (#7aa05b)
- Muted Teal (#3b8c89)
- Warm Cream (#f6e7c1)
- Dusty Plum (#8b5e6c)
Typography
Heading: Playfair Display · Body: Work Sans. Playfair Display lends vintage elegance and warmth while Work Sans ensures clean, modern readability for accessible wellness communication.
Moodboard
Why this style works for Health & Wellness
- Warm earthy tones evoke 70s familiarity, making the brand feel comforting and non-clinical.
- Soft contrasts and rounded shapes communicate approachability while maintaining clear hierarchy for trust.
- A balanced retro-modern type pairing keeps heritage charm without sacrificing readability across touchpoints.
Build it with Branda
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