Retro Brand Identity for Food & Organics
Nostalgic flavors, naturally made.
Sunkind is an appetizing organic food and beverage brand that channels the warm, nostalgic spirit of the 70s and 80s. Bright, earthy tones and handcrafted cues evoke pantry favorites and simple, wholesome ingredients while feeling modern and approachable.
Color palette
- Mustard Sun (#d9a441)
- Avocado Leaf (#5b8a48)
- Burnt Tangerine (#d9733a)
- Cream Soda (#fff3e0)
- Cocoa Night (#6b3e2e)
Typography
Heading: Fraunces · Body: Inter. Fraunces' warm, rounded serifs capture retro, handcrafted packaging while Inter keeps body copy highly readable and contemporary.
Moodboard
Why this style works for Food & Organics
- Warm, earthy hues and saturated accents recall 70s/80s packaging while feeling fresh and edible.
- A display serif heading evokes handcrafted labels and nostalgia while a neutral sans keeps messaging clear and modern.
- Muted base tones with a pop accent create appetite-driving contrast and strong shelf recognition.
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