Colors and type that belong together.
Stop screenshotting palettes off Pinterest and hoping the font works. Branda derives your colors and font pairing from the same strategy as your logo — so the whole identity reads as one voice.
A palette with a reason for every color.
1. Strategy sets the mood
Warm and handcrafted, or cool and precise? Your brand personality decides the territory your colors and type should live in.
2. Palette forms around the logo
Branda builds your palette to work with your mark — primary, supporting, and background colors with hex codes, not a random gradient of pretty swatches.
3. Fonts are paired, not picked
A heading and body pairing chosen from a curated catalog of quality typefaces — matched to your personality and tested as a pair, not two lucky dice rolls.
4. Swap anything, stay in sync
Change a color or the pairing any time — the kit re-derives so your logo files, previews, and brand kit always reflect the current system.
Color & typography questions, answered.
What do I actually get?
A brand color palette with hex codes for every color, plus a heading-and-body font pairing — documented in your brand kit alongside your logo files and strategy.
How does Branda choose the colors?
From your brand personality and your logo. The palette is derived to complement the mark you locked in — so your primary color, supporting tones, and backgrounds work in the contexts you'll really use them.
Where do the fonts come from?
A curated catalog of quality, licensable typefaces. Branda pairs a heading and body font that suit your brand's voice — and you can swap the pairing any time.
Can I change a color I don't like?
Yes — edit any palette color and the kit updates everywhere it's used, including your logo previews, so you never end up with files on two different color systems.
Is this free to try?
Yes — 200 free credits on signup, no credit card. Building and exploring your palette and type is part of the flow; downloading the final kit files requires unlocking the kit or a subscription.
Keep exploring
- Brand kit generator — Palette and type are two pieces — see the full kit they ship inside.
- Brand identity styles & inspiration — Browse real palette and typography directions across industries and aesthetics.
- Simple credit-based pricing — Subscribe for monthly credits or top up with one-off packs — pay only for what you build.